Jay-Z enjoys a family-filled Super Bowl 2025 alongside his daughters, Blue Ivy and Rumi
For the second consecutive year, Jay-Z took his daughters, Blue Ivy and Rumi, to the Super Bowl.
The rapper, alongside his daughters, was spotted arriving at the Caesars Superdome in New Orleans, all dressed in coordinated outfits for the highly anticipated event.
Jay-Z kept it casual, sporting a black T-shirt, matching black pants, and white sneakers, finishing off the look with a black beanie and sunglasses.
Blue Ivy mirrored her dad’s style, donning a black top under an oversized leather jacket, paired with cargo jeans and white sneakers, while accessorizing with matching shades. Her hair was styled down.
Rumi made a rare public appearance, sporting a black and white track jacket, jeans, and white sneakers, with a white purse across her shoulder and her hair styled in a bun.
Beyoncé, the girls’ mother, and their twin brother, Sir Carter, were absent from the outing. Jay-Z and Beyoncé, who have been together since 2000 and married in 2008, are parents to Blue Ivy, born in 2012, and their twins, Rumi and Sir, born in 2017.
This family outing marks the second year that Jay-Z has brought his daughters to the Super Bowl.
Last year, the trio was seen on the field at Allegiant Stadium in Las Vegas, where Blue Ivy was photographed wearing a classic letterman jacket, and Jay-Z was seen taking pictures of her.
The family’s appearance comes shortly after Beyoncé’s album Cowboy Carter won several prestigious awards at the 2025 Grammys, including Album of the Year, Best Country Album, and Best Country Duo/Group Performance.
Beyoncé accepted the Album of the Year award alongside Blue Ivy, expressing gratitude to God, the country artists who contributed to the album, and her fans.
In an interview post-award, Beyoncé shared that she forgot to thank Rumi for her role on the track «PROTECTOR.» Beyoncé also took a moment to express how proud she is of Blue Ivy, joking about her daughter being taller than her.
Despite their superstar status, Beyoncé has worked hard to maintain a sense of normalcy for her family.
She discussed in an interview how she ensures that her children experience privacy and a regular upbringing, keeping her personal life separate from her career. «It’s very easy for celebrities to turn our lives into performance art,» she said.
