Jessica Simpson shows off a mint green bikiոi top as she announces her brand’s collaboration
Jessica Simpson posed in a mint green bikini that showed off her very trim and toned figure on Tuesday.
The shoot was to promote her new clothing brand, Jessica Simpson Collection, as it has collaborated with Walmart.
The looker, who lost 100lbs after welcoming her third child with husband Eric Johnson, shared the looks on her company’s Instagram account.
The 43-year-old performer wore her blonde hair down as she added a straw cowgirl hat. The hitmaker — who recently spoke about her relationship with her sister Ashlee — also accessorized with several pieces of jewelry.
‘We’re so excited to share our collaboration with! An all new collection of over 100 pieces across apparel and swimwear (styles you won’t find anywhere else!) and jewelry to help you style a versatile, affordable, easy-to-wear summer wardrobe!
Available in sizes XS-4X (apparel) and XXL (swim) at select stores and online! #WalmartFashion,’ she wrote in her caption.
Simpson also penned a short message in another caption, where she described her look for the day as ‘Cali boho meets Texas charm.’
The Public Affair singer recently launched an exclusive collection of clothing with Walmart, and she was also featured in a promotional video for the collaboration that was shared on Instagram on Tuesday.
The entrepreneur was seen while taking part in several photoshoots for her company’s new collection in the clip.
She also left a short message in her post’s caption to speak about her brand’s overall mission.
‘We can’t wait to help even more women feel their absolute best and most confident in what they wear,’ she wrote.
Simpson launched the Jessica Simpson Collection in 2005, and the company initially focused on footwear.
The performer’s brand branched out into clothing and home goods after it became a hit with consumers.
The singer, as well as her mother Tina, regained control of the brand in 2021 after its parent company, Sequential Brands Group Inc., filed for bankruptcy earlier that year.
