Selena Gomez celebrates the launch of new powder blush in a raсy pink outfit

Selena Gomez celebrates the launch of new powder blush in a raсy pink outfit

Selena Gomez celebrated the launch of her brand Rare Beauty’s soft pinch luminous powder blush in New York on Saturday.

The 31-year-old singer looked stunning as she donned an all pink ensemble that consisted of a dress with a light floral pattern and a matching baby pink coat over her shoulders.

She wore her brown locks loose in a slight side parted style with volume in the back, giving a sixty’s-esque appearance.

The Wizards of Waverly Place actress paired the look with pink heels and silver jewelry as she posed with her latest product.

Also at the pink themed party were influencers like Jaeda Marie, Alessya Farrugia, and Pearse Renfree.

The pop star showed off the latest addition to her beauty brand that included six shades of power blush.

Her brand previously only carried a few shades of liquid blush.

At the event, attendees got to preview the product before it hits shelves and tested it out for themselves.

Many wore pink in support of the pop star turned business owner.

Just last week, Gomez posted a TikTok showing her silly side as she posted herself showing her fans the latest blush additions.

In the clip, she showed off one of the power blushes as she wrote, ‘Me when I add a new product to the Rare Beauty collection you all ask for,’ over an audio that laughs and says, ‘Again.’

She penned in the caption, ‘Clearly SUPER serious about my new Soft Pinch Luminous Powder Blush. No, but I’m actually so excited for you guys to finally try it.’

Each blush compact totals to $26 and comes in a six shade range with 2.8 grams of product.