Kim Kardashian labeled ‘out of touch’ for lavish Skims holiday campaign after presidential election: We ‘can’t afford groceries’
After revealing a new Christmas commercial for her brand SKIMS, Kim Kardashian has come under fire in the aftermath of the contentious US presidential election.
Actress Kate Hudson and her whole family, including mother Goldie Hawn and brother Oliver Hudson, are featured in the advertisement.
‘Goldie Hawn, Kate Hudson & Family for SKIMS’ was the message Kim posted on Instagram on Thursday.
The film, which was shot in an opulent estate, features the Hudson-Hawn clan wearing SKIMS pajamas while they eat a rich holiday meal that was brought to them by a butler.
Before Goldie haphazardly spills a plate of crimson jello into the carpet of the house, Kate is seen waving a cooked lobster at one point.
«Girl, please.» On the post, one of Kim’s fans commented, «Very out of touch.»
«This is extremely insensitive considering the election,» another person wrote.
The 44-year-old reality TV personality was advised by several to «read the room.»
For others, the advertisement was ‘disturbing’ and ‘cringe.’
The first scene shows 45-year-old Kate attempting to manage her family while many butlers present eye-catching sweets on a hardwood dining room table.
Along with her fiancé Danny Fujikawa, 38, Kate’s three children are featured: Ryder Robinson, 20, Bingham, 12, and Rani, 5.
Kate’s 48-year-old brother Oliver also included his wife Erinn Bartlett, 51, and their three children, Rio, 11, Bodhi, 14, and Wilder, 17.
Kurt Russell, 73, Goldie’s 78-year-old husband and longtime companion, as well as their 38-year-old son Wyatt Russell, his wife Meredith Hagner, and their two young kids, were not present at the event.
The family starts dancing and picking pastries off the table as soon as they are spread out.
As they hold up dessert dishes, Kate’s daughter Rani and her cousin Rio stand up at a dining table.
As gifts, the children are given e-bikes and e-scooters, which they then use to explore the estate.
Inside the home’s private library, they may also be seen playing with other pricey presents.
The family then goes to the kitchen to dissect a rich seafood meal that includes lobsters, oysters, and other shellfish.
While Kate takes another lobster and swings it about, Goldie picks up the biggest one and shows it off to the camera.
Before the family assembles to declare to the camera, «Everybody’s wearing SKIMS!» the video ends with Kate’s son Bingham riding over the jello that Goldie had spilled on the mansion floor.
Kim’s Instagram post featured a red heart emoji from Kate, but none of them responded to the public backlash to the ad.
Kim shared the gorgeous still photo of the Hudson-Hawn family on her Instagram in addition to Thursday’s video advertisement.
The contented family was spotted posing, enjoying various sweets, and getting into some mischief while sporting many pairs of similar pajamas.
In almost all of the pictures, people were laughing and holding one other’s arms, demonstrating the obvious affection between them.
