Lopez is a bathing beauty at 53 as she turns up the heat in skimpy yellow swimsսit
Jennifer Lopez turned up the heat in a bright yellow swimsuit to promote her new Delola cocktail line on Sunday.
The 53-year-old superstar – who recently stopped by Jennifer Garner’s home – posted a few glamorous photos that showed her looking gorgeous in a curve-hugging one-piece.

The snug, high-cut swimwear showcased her cleavage and hips as she posed up a storm on some lounge chairs.
Lopez’s sun-kissed skin had a luminous glow, which she accented by wearing gold hoops and a multicolored headscarf.
Lola is a longtime nickname of Jennifer’s that reflects her ‘more playful, carefree side,’ according to a press release in April.
But the launch of her latest venture was blasted by fans,

who roasted Lopez for starting a liquor brand despite abstaining from alcohol herself – on top of the fact that her husband Ben Affleck has been open about his battle to stay sober.
The Shotgun Wedding star didn’t seem to be fazed by the backlash surrounding her brand’s initial launch earlier this month, as fans piled on to convey their ‘disappointment and confusion.’
It all began on April 4 when Lopez treated her 241 million Instagram followers to a surprise promotional video that showed her cooling off with her low-calorie spritzes as she basked in the Mediterranean sunshine.

‘The secret is out!!!’ declared the Maid in Manhattan star’s caption. ‘I’m proud to share with you @DELOLA …
my new collection of unique, mixology-level ready to enjoy spritzes. More is #OnTheJLo. Let’s live the #DelolaLife together @gregswalesart.’
‘You don’t even drink alcohol yourself!’ commented one critic. ‘Why push this on others – you know the harm it does that’s why you don’t drink it!’

‘Wow,’ wrote another disillusioned fan. ‘I’m so disappointed and confused by the narrative that she puts out about how she doesn’t drink alcohol and all the benefits of not drinking. And her partner is sober?’
Many went on to criticize her latest venture as a shameless cash grab, since Lopez has been very outspoken about the negative health effects of alcohol consumption.