Rihanna Kicks Off Her «Soccer Mom» Era With New Fenty x PUMA Avanti

Rihanna Kicks Off Her «Soccer Mom» Era With New Fenty x PUMA Avanti

During a press appearance for her new Fenty X Puma ‘Avanti’ collection on Thursday at BLT Studios in Los Angeles, Rihanna proclaimed herself a ‘Soccer Mom’ in large gold letters.


Wearing a $150 pair of her white ‘Avanti VL’ shoes with a huge flap tongue and a colorfully striped maxicardigan, the 36-year-old Bajan millionaire, who depends on stylist Jahleel Weaver, flashed off a little thigh.

Makeup artist Priscilla Ono completely contoured Riri’s (born Robyn Fenty) face for the occasion, while hairstylist Yusef styled her perky black flipped haircut.


Given that her shoes come in a variety of sizes, the nine-time Grammy winner, who has two sons under the age of two, once made a weird face in front of kids.

After ten years of working with the German firm, Rihanna turned her $3 billion lingerie line Savage X Fenty into the $600 million cosmetics company Fenty Beauty, which has now grown to include Fenty Skin, Fenty Fragrance, and Fenty Hair.


With babydaddy A$AP Rocky, whose criminal assault jury trial was rescheduled Tuesday from November 12 to January 21 so he could play at a «benefit concert in Bangkok in late November,» the J’Adore Dior brand ambassador just returned from her home island of Barbados.


Rakim Athelaston Mayers, a problematic 36-year-old rapper, will be the main attraction at Rolling Loud Thailand on November 22 at Legend Siam Pattaya, a theme park in Na Chom Thian.

However, the Rolling Loud Thailand press release and website state that the festival, which costs fans $270–$425 for single-day passes and $650–$1,020 for three-day passes, has no affiliation with any charity or non-profit.

«With franchise festivals, I’m attempting to establish [a] Starbucks,» Rolling Loud co-founder Matt Zingler told Forbes in 2018.

It all comes down to supply and demand, price elasticity, and scale. Our return on investment as a festival is between 10 and 50 percent. We’re expanding at this rate for a cause.


A$AP, who enlisted the help of lawyer Joe Tacopina, entered a lot guilty plea on January 8 to two charges of assault with a semi-automatic handgun related to the shooting death of his longtime buddy A$AP Relli (born Terell Ephron) in 2021.